AI Lead Qualification · Real Estate

Stop Guessing.
Start Closing.

Call the hot lead first.
Not the one moving in 8 months.
Your CRM. Prioritised. Every morning.

See Triage Live → See The System
⏳
Time Wasted
Agents spend entire afternoons on enquiries that have no intention of buying, selling, or renting for months.
🎯
Missed Commissions
While you're on a call with a cold lead, a hot buyer with pre-approved finance is waiting for a callback that never comes.
📉
Falling Conversion Rates
Auctions and inspections suffer because your attention is spread across unqualified enquiries instead of real opportunities.

Qualified Lead Enquiries For

Renters
Saved Per Day
Automated Tenant Pipeline
Sellers
To Respond Wins
Instant Appraisal Engagement: 30s vs. 4h Industry Avg
Buyers
Leads Surface First
Pre-Qualified Buyer Intelligence: Finance & Timeline Verified
The Problem

You don't know which lead is
worth your time

When a new enquiry comes in, you have no idea if they're ready to move in four weeks or just browsing for six months. So you treat them all the same and that costs you.

Without Hermia

Every enquiry looks the same

A new lead arrives. You don't know their budget. You don't know their timeline. You don't know if they're pre-approved or just dreaming.

You call them and spend 45 minutes learning they're not moving for six months. Multiply that by 30 enquiries a month and you've lost entire days to conversations that lead nowhere.

💸
3–4 hours daily lost to cold calls is 60–80 hours a month time that could've been auctions, inspections, and signed contracts.
❌ Without Qualification
9:00 AM — New enquiry arrives. No context. No data.

9:15 AM — You call. Small talk. "Just browsing." Timeline: 8 months.

10:00 AM — Another enquiry. You call again. "Still deciding."

2:00 PM — You missed the inspection showing. The hot lead called a competitor.
✓ With Hermia
9:00 AM — You open your CRM. One lead flagged: HOT.

Budget: $500k–$600k  ·  Timeline: 4 weeks  ·  Finance: Pre-approved

9:05 AM — You call. They're ready to inspect today.

11:00 AM — Deal closed.
How It Works

Four steps. Zero guesswork.

From the moment a buyer, seller or renter hits "Contact Agent" to the moment a qualified lead appears in your CRM Hermia handles everything in between.

01
⚡
Ingestion Layer

Capture

The millisecond a buyer hits "Contact Agent" on REA, Domain, Property Finder, or Bayut, Hermia intercepts the lead payload through secure webhooks.

Instant · No delay
→
02
💬
Engagement Layer

Engage

Within 30 seconds, Hermia reaches the buyer via Email or WhatsApp. No voice calls. No cold-calling. No promises made on your behalf.

30s response time
→
03
🧠
Filtration Engine

Qualify

We extract the five pillars of intent budget, timeline, finance status, buying/selling or renting intent, and their specific enquiry before a single agent is involved.

5 pillars extracted
→
04
📊
Sync Layer

Deliver

Every qualified lead drops silently into your CRM with the full profile pre-filled, prioritized, and ready for you to act on instantly.

CRM-ready profile
The Five Pillars

The data we extract before you call

Every enquiry that replies to Hermia surfaces five structured data points into your CRM so you know exactly who to call first.

I.
Budget
What range can they actually afford captured in price tier bands so you know immediately if they match your listings.
II.
Timeline
Moving in 4 weeks vs 6 months the single most important signal separating a hot lead from a cold one.
III.
Finance Status
Pre-approved, pending, or cash buyer captured so you know if the deal can actually close before you invest your time.
IV.
Intent
Buying, selling, renting different scoring logic applies to each, so priority is always accurate.
V.
Enquiry
The specific listing question they asked, captured verbatim and attached to the lead profile in your CRM.
Live Preview

See what lands in your CRM

Adjust the lead details below and watch the qualified lead card update in real time — exactly as it would appear in HubSpot, Rex, or Zoho.

Hermia Lead Preview
Live Simulator
HERMIA QUALIFIED LEAD · CRM READY · QUALIFIED VIA WHATSAPP & SMS
Lead ID · HM-7841 · Qualified via WhatsApp & SMS
James Thornton
🔥 HOT LEAD
Budget
$500k–$600k
Timeline
4 weeks
Finance
Pre-approved
Intent
Buying
⚡ Recommended Action
Call immediately. Buyer ready within 4 weeks. Pre-approved finance confirmed.
Est. Commission Cash Secured $13,750
⚡ 4.5 Hours Manual Chasing Saved
Qualified by Hermia
Synced to CRM · Just now
The Difference

Your day, transformed

This is what changes when Hermia handles your lead qualification — from the first enquiry to the final close.

Before Hermia
✕
Spend 3–4 hours per day calling unqualified enquiries with no context
✕
Miss hot leads because you're tied up with cold ones
✕
Arrive at inspections and auctions mentally drained from qualification calls
✕
No structured data — just a name, phone number, and a listing reference
✕
Cold leads sit in your CRM for months with no follow-up system
✕
Conversion rates suffer because time is spread too thin
After Hermia
✓
Open your CRM each morning and see only prioritized, qualified leads
✓
Call the hot lead first — budget, timeline, and finance already confirmed
✓
Attend every inspection and auction fully focused, not distracted
✓
Five structured data pillars attached to every lead, automatically
✓
Cold leads are tagged with their timeline — nurture them at exactly the right moment
✓
Conversion rates climb because you're always working the right leads
4.5h
Saved Per Day
Back in your pocket, every day
5
Data Pillars
Extracted before you call
0
Voice Calls
We never call your leads
24h
Setup Time
Done-for-you onboarding
Syncs directly with your CRM
HubSpot
Rex CRM
Zoho CRM
Pipedrive
Bitrix24
Calculate Savings
Pipeline Math

See exactly what you're leaving on the table

Enter your current numbers. Hermia calculates the commissions you're losing to unqualified lead time.

40
How many leads come in per month
$15,000
Your typical commission on a closed deal
5%
% of enquiries that become closed deals
3h
Time per day spent calling unqualified leads
Your Numbers Right Now
2
Deals Closed / Month
$30,000
Monthly Commission
66h
Hours Lost / Month
$9,000
Est. Missed Commission
With Hermia — Projected Uplift
⚡
66h saved / month
Back to inspections & auctions
🔥
+$9,000 / month
Est. recovered pipeline value
📈
+$108,000 / year
Annualised opportunity cost recovered
Why Agents Pick Hermia→

Ready to only call hot leads?

We don't generate leads. We don't make promises to your buyers. We just make sure that when you open your CRM, every lead is worth your time. Setup takes 24 hours. No voice calls. No gatekeeping.

Start Your Setup → Book Custom CRM →
No founder meetings. No long onboarding. Just results in 24 hours.
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